MINI CASE STUDY

HOW WE SCALED A LUXURY BEAUTY ECOM BRAND FROM 30K/MONTH TO 120K/MONTH

In just 60 days!

When this high end skincare brand approached us, they had been thinking about selling more online for a few months already. 

They had a GREAT product that was selling like ice cream on a beach day offline... 
But the owner was frustrated because it didn't do as well online.

As any amazing business owner, they wanted to fix this, 
and started looking for someone to help them.

Only to realize they disliked most agencies.
They didn't like that those people asked them to give 20% off here and there.
They didn't like the tacky marketing tactics, like using a fake timer to create urgency to buy.

And agency after agency... everyone was talking about those same tactics.

To them, QUALITY is SO important...

Quality in their products.
But also quality in their marketing.

What they needed was to work with a STRATEGIST 
who understands luxury brands and quality based marketing.

The results: 120k in sales in 30 days 
+ doubled the owner's 50k goal 
+ only spent 3k on ads!
When the results started coming in, the owner couldn't believe her eyes. 
She had big hopes: to go from 30k/month to her first 50k month. 

Much to her surprise, we doubled her initial objective - with a tiny advertising budget of less than 3k... where every dollar spent brought us over 22$ in sales.

Needless to say, champagne was popped at the end of the month!

THE SOLUTION:
Create a VIP experience to attract new sophisticated clients, all while treating their actual clients like QUEENS and bring in repeat purchases
Step 1:
Create the VIP experience and get repeat purchases

We made sure their actual clients feel like QUEENS (plus some more!) with an exclusive experience that reinforced their already strong desire for the product by creating feelings of importance and excitement – through exclusivity and premium access.   
Step 2:
Attract the perfect clients and REPEL the discount seekers

Part ways with marketing to the clients that just want to buy (like EVERYONE does that sells beauty products), and switch to YOUR new ideal client that are subconsciously wired to only buy sophisticated brands at exclusive fees, and persuade their friends to do the same. 
Step 3:
Create content that speaks to their unconscious desires

We wrote content that was so irresistible, so magnetic that people started couting the days until they could FINALLY buy the product and be part of the VIP experience. We let the perfect clients come to the brand, ready and excited to hand their credit card through content that speaks directly to their desires (conscious and unconscious).
Listen to what our skincare brand client that made 120k in our first 8 weeks together has to say about working with us!

Some more wins:

From 300$/month to 50,000$/month in online sales
Imagine this: You’re selling the best ‘melting in your mouth ‘chocolates.Your business is blooming and you're making multiple 6 figures offline.

You know you *should* look at onlines sales one day…Until C19 hits and ‘one day’ becomes RIGHT NOW. 

This was Paule in March 2020.
But see, she’s an amazing business women who is not afraid to invest *big* to get *BIG* results.

So instead of praying or crying like all the other chocolates businesses did… She called us and made 2020 her best year ever. 

-From 300$/month to 50,000$/month in sales - which meant saving her company! She would have been closed for WEEKS with 0 in revenues if it wasn't for her online sales

-Hired 2 new employees so they can now work WAY less, enjoy family time and not worry about their business running when they're on a vacation

-Consistent return of ad spend of 15X, which means that every dollar invested online brings her 15$ in sales. It was very important for her to grow her sales profitably so there is no cash flow stress for her. Needless to say, with a 15X return, her cash flow is very healthy!

Are you a good fit?

  •  You're a good client if the QUALITY of your brand is the most important thing to you
  • ​We exclusively work with the BEST quality products out there. Your product needs to be high end for us to take you as a client. This means your brand is UNIQUE and has something that only you can offer + your packaging reflects the quality of what's inside.
  • Our strategies are QUALITY marketing based. Which means forget about discounting the product, or 24 hours sales rush... we do not work with those kind of strategies because they attract bad quality clientele. Think about your in person sales: why do people buy? If they buy because you offer good prices,  it's not a good fit.
  • We help brands so that their online strategy mirrors what makes their brand already successful offline. This means we work with brands who have a proven business and who know their products sell.


Who it's NOT for:

  • It's not for you if you are just starting out and still need to validate there is a need for what you sell
  • ​You are looking to liquidate inventory or make a quick buck without creating long term relationships with your clients
  • You want to make 100k per month but think you can do so by investing 2000$ ;)
  • ​You want to work with the cheapest people possible - spoiler alert: we are the BEST and we charge what we're worth.
  • ​You don't have a high level of professionalism and respect.

From 10k/month to 50k/month 
with a PROFIT first mentality

When Fumi and her team started working with us, they were wearing all of the hats in their business. See, they are a polyvalent team who isn’t afraid to take on a good challenge and learn new skills, so they preferred in-house work to hiring agencies.

However, they realized growing the online sales required very specific knowledge and skill sets… 

It was time to bring in a strategist who could help them grow their sales fast and at a profit.

Our team of strategists totally understand smaller business (1 million) need to focus not just on sales but on profit.

Listen to what Fumi has to say about our work together, and how it makes sense for a smaller business.

From 1,7 to 2,7 millions in 9 months, and now selling online in 13 countries - with NO advertising and NO discount... ever!

Martin has a phenomenal product that people LOVE. But after investing thousands of dollars in trade shows and travel to recruit distributors, his sales still weren’t where he wanted them to be. Not to mention... some shows brought exactly 0$ in revenue.

He decided to give the online world a try. In less than one year, he has decided to stop all other sales effort and is now selling exclusively online in multiple countries. His sales AND profit are up by 25-30% every year.

Oh and the best part? Martin never paid 1$ in advertising, nor gave any discount to get these kind of results.
We help luxury brands scale their online sales with elegant, quality based marketing in a completely unique way.

  - Get in touch today to find out how we can help your business to grow! 

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The sales figures stated above are sales figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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